News on Advertising

Buying Traffic For Instant Results

2010-03-12T20:23:52Z

Whenever we first start a new website, most of us are anxious to be able to get traffic to it almost immediately. Unfortunately, things don't tend to work that way and it may be weeks or perhaps even months before we begin to see our hard efforts truly begin to pay off. There is a way for you to get some instantaneous traffic, however, but it is not going to be freely available. I'm talking about buying traffic through the pay per click search engines, such as the ones that are available thro...

Disadvantages of PPC Advertising and Cautious Notes For Small Businesses

2010-03-12T17:02:59Z

Traffic is king in any online enterprise. This is an undisputable fact but the kind of traffic you get from certain PPC campaign may simply amount to nil if all the visitors that get to your site doesn?t take positive profitable action. The reason of engaging in Pay per Click advertising is to get visitors that would either purchase the products being sold at the site or bookmark the site for further visits. But this isn?t what is actually obtained in reality. Lost of PPC campaigns record imm...

Clear Channel Outdoor climbs after 4Q results

2010-03-12T09:30:25Z

<div id="subtitle">Clear Channel Outdoor shares rise after 4th-quarter results, upgrade</div><div><p>Shares of Clear Channel Outdoor Holdings Inc. rose Friday after the billboard advertising company posted a smaller net loss for the fourth quarter and beat Wall Street's revenue forecast.</p><p>Late Thursday...

Free Classifieds

2010-03-12T08:32:05Z

In India, there are so many free classifieds that the reader only gets to notice the ones that really pop out at him. If you are intending to post your own classified ads, they must be written in such a way that they can catch and hold the reader?s attention among all the others.<br><br>First of all, you must come up with a good headline. This is the primary element that will make your ad jump out at the reader among all the other free cla...

How Do I Do Keyword Analysis For My PPC Advertising?

2010-03-11T13:07:46Z

Pay per click is the way that gains fame among the publishers as it provides more money for them with less effort. So it is up to the advertisers to make use of this opportunity and make their ads the best on the sites of the publishers. Even though it provides a simple way to earn money for publishers, the advertisers require more efforts in order to win the bidding process conducted by the publisher.<br><br><b>Watch out for your competitor:</b><br><br>Awa...

Customized T-shirts! A Truly Unique Way to Promote Your Products

2010-03-10T19:27:55Z

Regardless of the size of your business, product promotion is the key to a successful business venture. Whether you are trying o sell your products from home or are the owner of a conglomerate that sells millions of dollars worth of good; you have to ensure that your products have the maximum visibility in the market. Each year millions of dollars are spent to advertise products, to increase awareness about a specific brand and to create a brand image. Fortunately; there is a simple and cost ...

US advertisers to spend more on digital than print: study

2010-03-08T11:16:25Z

<div><p>US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever, according to a study released on Monday.</p><p>Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns, according to the study by California-based Outsell.</p><p>Out...

Billboard Backlash

2010-03-04T19:00:39Z

A commercial billboard described as "super graphic" ad for Asics sports wear, is seen on top of building in the Hollywood Boulevard section of Los Angeles on Thursday, March. 4, 2010. The Los Angeles city attorney's office has filed its first charges under a ban passed last year on the giant building-cloaking signs known as super graphics and most other digital billboards. The civil complaint filed Monday accuses 27 billboard companies, prope...

S&P raises credit outlook for Interpublic

2010-03-02T12:46:01Z

<div id="subtitle">S&P raises credit outlook for Interpublic, citing cost controls and improving revenue</div><div><p>Standard & Poor's raised its credit outlook for Interpublic Group of Companies Inc. on Tuesday, saying the advertising and marketing conglomerate has effectively cut costs and is starting to see revenue recover.</p><p>S&...

UK study proposes disclaimer for airbrushed models

2010-02-26T09:00:42Z

<div id="subtitle">British study urges disclaimer for airbrushed images of models, restricting music videos</div><div><p>A British government-commissioned study has proposed putting disclaimers on digitally altered images of models, warning consumers that the too-perfect woman staring at them from inside a fashion magazine is, in fact, too perfect.</p><p>But Britain's ad watchdog is cool to the propos...

NCAA yanks Focus on the Family ad amid concerns

2010-02-24T16:30:35Z

<div id="subtitle">NCAA yanks Focus on the Family ad amid concerns about group's stance on gay relationships</div><div><p>Weeks after scoring a publicity coup with a 30-second Super Bowl ad featuring Heisman Trophy winner France</div><div><p>A provocative anti-smoking ad campaign featuring teens in a subservient sexual position has sparked a storm of controversy in France, with the country's family minister calling Wednesday for the advertisements to be banned.</p><p>The ad, sponsored by the E.W. Scripps rise to 4Q profit from loss, mulls possible sale of United Media</div><div><p>Newspaper publisher and TV station owner E.W. Scripps Co. said Tuesday that reduced restructuring costs offset sliding revenue and helped lift the company to a fourth-quarter profit.</p><p>Th...

How they work: FreeAllMusic and Guvera

2010-02-22T08:41:38Z

<div id="subtitle">How they work: FreeAllMusic and Guvera have advertisers sponsor free song downloads</div><div><p>The hardest part about both FreeAllMusic.com and Guvera.com is clearing the waiting list to get invited to join. After that, there are two different ways of finding songs to download.</p><p&a...

New free music sites learn from others' mistakes

2010-02-22T08:41:40Z

<div id="subtitle">New free music sites, FreeAllMusic and Guvera, try to avoid path of failed predecessors</div><div><p>Two new companies are giving consumers a way to download songs for free by watching a few ads. The idea has been tried before but this time it appears it might work, because the startups have found advertisers that are willing to pay around $2 to have a moment of your time.</p><p>That means reco...

Lee Enterprises' January revenue down 9.2 percent

2010-02-22T09:03:56Z

<div id="subtitle">Lee Enterprises' January revenue down 9.2 percent, advertising trends show improvement</div><div><p>Lee Enterprises Inc., publisher of the St. Louis Post-Dispatch and other newspapers, said Wednesday its revenue in January fell 9.2 percent from the prior year.</p&...

Summary Box: Viacom 4Q profit up; ads weak

2010-02-22T10:05:28Z

<div id="subtitle">Summary Box: Viacom 4th-quarter profit boost helped by cost cutting, not advertising gains</div><div><p>ADVERTISING WEAK: Ad revenue fell 3 percent for media giant Viacom Inc. in the fourth quarter. That is a signal that companies were still cautious about buying commercial time on cable channels like ...

Summary box: P&G expands Olympic support

2010-02-22T10:07:41Z

<div id="subtitle">Procter &amp; Gamble expands Olympic support with 'Thanks, Mom' campaign, financial help</div><div><p>THANKS, MOM: Procter &amp; Gamble Co. has added a "Thanks, Mom" campaign, with TV commercials highlighting athletes' mothers and offering them financial help with Vancouver travel expenses to its sponsorship of th...

White Stripes: Air Forces Reserve ad stole song

2010-02-22T10:23:47Z

<div id="subtitle">White Stripes accuse Air Force Reserve of pinching their song used in Super Bowl ad</div><div><p>The White Stripes say the Air Force Reserve used one of their songs without permission in a Super Bowl ad, and that they are insulted their song was used to encourage recruitment during a war they don't...

Earnings Preview: Viacom to report 4Q results

2010-02-22T10:35:17Z

<div id="subtitle">Viacom's 4th-quarter results to offer latest read on advertising markets</div><div><p>Viacom Inc., the media conglomerate controlled by Sumner Redstone, reports fourth-quarter earnings before the market opens on Thursday.</p><p>WHAT TO WATCH FOR: Viacom's earnings report should of...