Topic: Advertising
Google looks likely to win a European high court battle over how it uses keywords in advertising — but legal experts say the issue is likely to keep rattling the search giant. Rights owners have long complained about Google Inc.'s practice of allowing ...
Yelp, one of the most popular Web sites that let people post opinions about restaurants, shops and local services, is being sued by several small businesses that claim they've been pressured to advertise on the site in exchange for getting negative reviews squashed. Yelp denies the ...
Gannett Co. said Thursday that trends in advertising revenue are continuing in the right direction and the company should meet Wall Street expectations with first-quarter earnings. Gannett, which owns USA Today along with more than 80 smaller dailies and 23 TV stations, said its publishing division ...
Advertising watchdog has banned two government adverts for overstating the threat from climate change, it said on Wednesday. The adverts used nursery rhymes including "Jack and Jill" to highlight the impact of global warming, but the Advertising Standards Authority (ASA) said they exaggerated the risk. "Jack and Jill went up the hill to fetch a pail of water. There was ...
