Topic: Advertising
US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever, according to a study released on Monday. Companies will spend 119.6 billion dollars on online and digital strategies and 111.5 billion dollars on newspaper and magazine advertisements and other print campaigns, according to the study by ...
Standard & Poor's raised its credit outlook for Interpublic Group of Companies Inc. on Tuesday, saying the advertising and marketing conglomerate has effectively cut costs and is starting to see revenue recover. S&P now has a "Positive" outlook on Interpublic's "B+" rating ...
A British government-commissioned study has proposed putting disclaimers on digitally altered images of models, warning consumers that the too-perfect woman staring at them from inside a fashion magazine is, in fact, too perfect. But Britain's ad watchdog is cool to the proposal, and the publishing industry said ...
